Metaprints — Helping brands print their way into the metaverse
Source: Metaprints Website
The two hottest words in Crypto for 2021 could quite possibly be “NFT” and “metaverse”. NFT has even become Collins Dictionary’s word of the year for 2021. And, with Facebook changing its name to “Meta”, we can all be sure that the metaverse is not just hype.
For traditional brands that might be typically less familiar with the fast moving world of crypto, they must surely be thinking about how they can further their brand presence by using NFT technology and leveraging on the metaverse. Unfortunately, there was no simple answer given the wide-ranging use of NFTs and the different metaverse options available in the market. Until today.
Meet Metaprints — the gateway for brands to accelerate their presence in the numerous metaverse ecosystems. Metaprints understands the challenges that brands and creators face given that there are so many different metaverses around, each with their own unique set of requirements. Therefore, they aim to bridge the gap by using a universal blueprint, or interoperable metadata, that can be easily utilized and interpreted in the different metaverses. From there, content creators can use that metadata to create assets that are both on brand and compliant with the metaverse specification.
By doing so, Metaprints is helping to create a standard guide for brands, which will lead to their IP being successfully implemented and recognizable in the metaverse space, with a default blueprint which top metaverses can easily adapt to help speed up the pace of adoption. These blueprints will help studios develop content for brands in the most successful metaverses, such as Decentraland, Sandbox, Bloktopia, Netvrk, Bitcountry and more. In the long run, the brand will start to build a stronger community within the metaverses, giving them exposure to a previously untapped market.
Source: Metaprints Medium
To launch its project, Metaprints has carefully chosen 10 brands to kick off their ‘Genesis’ brand partnerships. These 10 brands are the foundational partnerships that will launch the Metaprints proof-of-concept, playing an integral role in demonstrating how their Create-to-Earn business model will enable brands to accelerate their metaverse participation.
Source: Metaprints Twitter
Polygon Studios is one of those 10 curated brands and Metaprints has given us a glimpse of what real estate might look like for them. For the full video clip, you can check out their Twitter post here.
These partnerships will see Metaprints launch a limited edition Genesis Metaprints NFT for each brand, with only 1,000 of each NFT available to buy. The Metaprints team will then create a series of 3 branded asset classes for each partner brand. Once created, these branded assets will be made available for sale in Q1 2022 throughout some of the most well-known metaverse projects.
20% of the rewards generated from these branded asset sales will then be split amongst that brand’s Metaprints NFT holders and distributed on a quarterly basis. This helps to ensure that loyal supporters from the start remain a fundamental stakeholder in the process, and continue to benefit from their brand’s success. In addition, they will also gain priority access to any of the brand’s item sales on each metaverse platform where it is possible to do so, giving holders a unique opportunity to be a proud owner of some of these branded assets.
Metaprints is part of the Bondly ecosystem, which is part of Animoca Brands. Given their vast experience in this space, this is definitely one of the hottest NFT projects to look out for. If this all sounds fascinating to you and you would like to find out more, you should definitely follow Metaprints on their socials below!